Include these key elements in your story.Įvery GoFundMe should include five basic elements that answer the who, what, when, where, why and how of your fundraiser.
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The secret to a successful GoFundMe is knowing how to write a good story. Next, you need to know to write a good GoFundMe story. I would assume that using this in a GoFundMe could be very effective. In Never Split the Difference, FBI Negotiator Christopher Voss describes the impact that non-round numbers have on the psyche of those we’re working with. The more specific the number is, the more compelling your case will be. Choose a specific dollar amount, not an estimate. In this case, Jessica could upload a picture of the mechanic’s estimate to prove the extent of repairs required. This helps donors feel confident that the money will be used for what you say it’ll be used for. The most compelling fundraisers have documentation behind them. Be prepared to prove how much money you need. Consider your fundraising goal carefully.ĭon’t just estimate your fundraising goal! We’ve found some concrete tips that can help you be more successful. If there is someone you trust who can run the GoFundMe on your behalf, you may want to consider asking them to do so. This makes the case more sympathetic and also cuts through some of the awkwardness of asking for help for yourself. Many of the most successful and viral GoFundMe causes have been run by someone other than the beneficiary. Have someone you trust run the GoFundMe (if possible). Expenses like groceries and medications can also pose challenges. People may be less likely to contribute to her if they think that this will become a recurring need.įor similar reasons, avoid asking for consumables whenever possible. Although her story about the car repair is certainly valid, it also points out that Jessica is one unexpected event away from not being able to pay her rent. In this case, Jessica will need to pay the rent again next month. Something that is ongoing, long-term or consistent will invalidate that feeling very quickly. Avoid ongoing or long-term needs whenever possible.ĭonors want to believe that their contribution is going to make a lasting difference. The car has the biggest impact on Jessica’s life, so that’s what she should fundraise for. The rent will be the first of many expenses that she cannot pay… and meanwhile, her children won’t be able to get to doctor’s appointments or anywhere else. Without the car, Jessica cannot get to work or school. Although her housing is certainly a critical need, the car actually makes the biggest difference in her family’s life. In this case, Jessica is choosing between fundraising for the rent or for her car. Fundraise for the thing that will make the biggest difference. Connecting the need with the unusual circumstances will help make the story more compelling to donors. This doesn’t happen in a normal month and is a very unusual expense.Įven if Jessica choose to fundraise for her rent, she should emphasize that she needs help with the rent because of the issue with her car.
In Jessica’s case, her car had a serious and unexpected problem. Unfortunately, her only vehicle needs an expensive repair and because of that, she missed work and can’t make the rent this month.Īs a result, it’s important to focus on the extenuating or unusual circumstances surrounding your needs. She hopes this will improve their financial situation someday but in the meantime they struggle to make ends meet. She’s working part-time while she’s going to college. Jessica is a 34 year old single mom to two kids. Approach your GoFundMe from the strongest angle. You aren’t actually selling a product, but you are selling your story in the hope that the reader will contribute to your cause.Īs a result, the tips and techniques that define a good GoFundMe campaign are very similar to those that define good salesmanship. A successful GoFundMe is all about selling your story.Īt it’s core, a successful GoFundMe campaign is based on salesmanship and marketing. That’s a lot of people with a lot of legitimate needs.įortunately, we’ve found a lot of helpful tips and tricks that can help you make your GoFundMe a success.
The platform has been used to fund-raise over $9 billion so far. The hardest part about using GoFundMe is that millions of other people also need help. It’s harder to create a GoFundMe that will actually result in donations and help you get your needs met. Want to learn how to make money on GoFundMe?